Brand Manager - DiDi Préstamos

About the company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

In this role, you'll be...

Developing, implementing, and launching strategic brand positioning campaigns that clearly articulate the unique value proposition of the credit and cash loans products.
Building compelling messaging and visual identities that resonate with target audiences and align with overall business goals.
Collaborating on comprehensive market research on the credit loans products segment, analyzing consumer behaviors, competitor strategies, and market trends to identify opportunities for differentiation and growth.
Obtaining and leveraging deep consumer insights by studying customer preferences, needs, and pain points related to credit and loans, translating these insights into actionable strategies that enhance brand positioning, improve customer engagement, and support the development of targeted messaging.
Keeping the team informed of emerging trends and ensuring the brand stays relevant and innovative within the evolving landscape.
Collaborating effectively with product managers, creative teams & media agencies, among other stakeholders to ensure all brand initiatives are aligned with business objectives.
Translating business needs into creative briefs and strategic recommendations that guide campaign development and product positioning.
Managing and optimizing brand-related budgets, ensuring efficient allocation of resources across campaigns, research initiatives, and creative projects. As well as monitor spending to maximize return on investment and provide regular reports on campaign performance
Supporting the development of marketing strategies and campaigns by backing ideas with quantitative data, qualitative research, and insights derived from market analysis. Justify creative and strategic decisions with evidence-based rationale to build stakeholder confidence.
Demonstrating resilience and flexibility by adapting strategies quickly in response to market fluctuations, regulatory updates, or internal business priorities. Maintain a proactive approach to problem-solving and risk management in a fast-paced environment.
Taking ownership of assigned branding projects, proactively identifying growth opportunities and areas for improvement. Drive initiatives forward independently while fostering a collaborative environment across teams to ensure alignment and shared success.

We're eager to be in touch because you have...

Experience influencing stakeholders as well as working in multicultural environments & other teams besides marketing.
You feel comfortable translating data insights into integrated marketing solutions.
Understanding of the basics of an online acquisition funnel.
Business objectives of a new sub-brand within a well-established brand ecosystem.
Experience crafting integrated marketing campaigns that have clear connections to business initiatives.
Bachelor’s degree in marketing, communications, or similar fields
Working experience 5+ years (3+ years in a branding role)
Strong prioritization skills with the ability to be proactive
Collaboration & negotiation skills
Proficient in written and verbal English communication
Highly desirable: Experience in a bank or fintech, tech companies or an equivalent field

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.