Social Media Sr. Analyst

About the company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

In this role, you'll be...

Planejamento de Conteúdo: Desenvolver e gerir o calendário editorial dos perfis da marca, alinhando conteúdos institucionais, promocionais e de cultura digital.
Direcionamento Criativo: Criar pautas, textos e direcionamentos criativos para posts, vídeos e colabs.
Análise de Performance: Monitorar KPIs, gerar relatórios e propor otimizações com base em dados e benchmarks.
Tendências e Oportunidades: Identificar movimentos culturais e oportunidades de engajamento com a comunidade nas plataformas sociais.
Gestão de Influência e Creators: Apoiar o planejamento e execução de campanhas com influenciadores e criadores de conteúdo.
Colaboração com Agências e Times Internos: Co-criar com parceiros criativos e integrar social aos projetos da companhia.
Governança de Processos: Apoiar na organização de entregas, aprovações e documentos operacionais da área.

We're eager to be in touch because you have...

Formação: Ensino superior completo em Comunicação, Publicidade, Marketing ou áreas relacionadas.
Experiência: Atuação prévia em social media, com histórico relevante em marcas de médio ou grande porte.
Influência: Experiência com gestão de criadores/influenciadores.
Plataformas: Domínio das principais redes sociais (Instagram, TikTok, YouTube, X, LinkedIn) e entendimento de seus algoritmos e formatos.
Ferramentas: Experiência com plataformas de agendamento, análise e social listening (como Emplifi, Sprout, mLabs, etc).
Visão estratégica e criativa: Capacidade de conectar conteúdo, dados e marca de forma coesa e relevante.
Comunicação: Escrita impecável, organização e habilidade para dialogar com diferentes áreas e perfis.
Inglês: Intermediário ou Avançado
Proatividade e autonomia.
Curadoria cultural e sensibilidade para temas de relevância social.
Agilidade e organização em rotinas de social.
Capacidade analítica e foco em melhoria contínua.
Interesse por cultura pop, comportamento e inovação digital.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).