Growth Manager

Sao Paulo - Brazil

Operation & Strategy - Mobility Regular

About the company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

About the team/role

Our team is responsible for one of 99's most strategic initiatives focused on user loyalty and long-term engagement. We are developing a next-generation membership program designed to enhance the value proposition for our users across our diverse service portfolio. Our goal is to create a seamless, high-value experience that deepens our relationship with our customer base and drives retention through innovative benefits and integrated solutions. As a Manager in this team, you will play a pivotal role in driving the growth and sustainability of this strategic product, balancing digital CRM excellence with creative "out-of-app" awareness strategies and partnership operations.

In this role, you'll be...

  • Leading the CRM and Communication Journey: You will architect the end-to-end communication strategy to drive adoption of our new strategic initiatives. This includes orchestrating multi-channel campaigns (Push, In-app, etc.) with a highly analytical lens, ensuring we reach the right user, through the best channel, at the most impactful moment of their journey.

  • Expanding Awareness through Out-of-App Solutions: You will be responsible for taking our new product's visibility beyond the limits of the app. Your goal is to explore creative "out-of-app" solutions to increase brand awareness. By making our value proposition present in potential customers' daily lives, you will drive top-of-mind awareness and user base growth.

  • Bridging the Gap for Strategic Alliances: You will serve as the vital link between the Partnership team and the Product/Operations teams. You will be responsible for making strategic partnerships a reality, understanding the product requirements and operational workflows needed for success, while also proactively challenging the business to generate high-quality leads.

    • We're eager to be in touch because you have...

    • Proven Experience in Growth or CRM: A solid track record of managing complex lifecycle journeys and conversion funnels in high-growth tech environments.

    • Go-To-Market (GTM) Mindset: Experience or strong interest in launching new products from scratch, with the ability to build awareness for initiatives that are not yet household names.

  • Exceptional Stakeholder Management: The ability to navigate between different worlds, speaking the language of Business Development while understanding technical and operational constraints.

  • Operational Execution Skills: Experience in "making things happen," particularly when it involves implementing complex partnerships into a core product experience.

  • Data-Driven Decision Making: Comfort using data to segment users, measure the impact of awareness initiatives, and identify new opportunities for growth.

  • Entrepreneurial Spirit: A proactive, "owner" attitude to drive results and instigate cross-functional teams toward a common goal.

    • You'll love working at DiDi because...

    We create user value
    We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

    We are data-driven
    We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

    Win-win Collaboration
    Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

    We believe in integrity
    Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

    Growth
    We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

    Diversity and Inclusion
    Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

    Diversity & Inclusion

    Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

    We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

    We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

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