Marketing Sr Analyst

About the company

Se para você a tecnologia existe para melhorar o caminho da vida, para o nosso time também: Seu Caminho, Nossa Jornada.

Acreditamos na tecnologia que conecta gente boa no que faz e que vive a diversidade para criar e compartilhar até os caminhos que a gente (ainda!) nem sabe quais são. Trabalhamos para gerar valor não só para os nossos usuários, mas, sobretudo, para as comunidades que servimos e toda a sociedade, tornando a vida das pessoas melhor com serviços que facilitem seu dia a dia - seja com serviços de mobilidade e entrega (99) ou pagamentos digitais (99Pay).

Para facilitar a vida de milhões de pessoas todos os dias, desde 2018 fazemos parte da DiDi Global Inc., a maior plataforma de tecnologia e transporte por aplicativo do mundo. Somos pioneiros na criação de soluções inovadoras que começam no Brasil e que ganham escala para gerar impacto positivo em mais de 12 países em que a DiDi está presente. Essas inovações passam por sustentabilidade, segurança, inteligência artificial, mercado financeiro e um tanto mais.

Seja para construir projetos do zero ou aprimorar nossas soluções, gostamos de desafios que nos fazem sentir frio na barriga, e é por isso que trabalhamos num ritmo acelerado, com respeito, colaboração e bom humor. Nessa jornada, também nos fortalecemos nas diferentes vivências e opiniões para crescermos juntos, errar rápido, aprender e ajustar o caminho para criar soluções que tragam ainda melhores resultados.

#LI-Hybrid

In this role, you'll be...

Supporting the development and execution of integrated brand campaigns, ensuring consistency across all consumer touchpoints.

Leading day-to-day collaboration with cross-functional teams (Social Media, Creative, PR, Media, Growth, CRM, BI, and Product) to deliver brand initiatives and campaigns.

Managing campaign planning, timelines, and stakeholder alignment to ensure flawless execution across multiple workstreams.

Supporting the development of creative briefs, communication strategies, and campaign narratives aligned with brand objectives.

Monitoring brand performance, campaign effectiveness, and consumer perception metrics, translating insights into actionable recommendations.

Analyzing market trends, consumer behavior, and competitive activities to identify opportunities for brand growth and differentiation.

Supporting the planning and execution of brand activations, sponsorships, partnerships, and cultural moments that strengthen brand relevance and awareness.

Developing post-campaign reports, extracting learnings, and contributing to playbooks and best practices for future initiatives.

Working closely with agency partners and internal stakeholders to ensure high-quality creative output and strong brand consistency.

Supporting budget management, project tracking, and operational processes related to brand initiatives.

We're eager to be in touch because you have...

4+ years of experience in Brand Marketing, Consumer Marketing, Integrated Marketing, Advertising, or related fields.

Previous experience managing integrated marketing campaigns and working across multiple marketing channels.

Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.

Experience working with creative, media, social, PR, CRM, and analytics teams.

Strong communication and stakeholder management skills, with the ability to collaborate effectively across functions.

Analytical mindset with experience translating performance data and consumer insights into marketing recommendations.

Experience working with agencies and managing campaign development processes.

Strong attention to detail and ability to drive projects from planning through execution.

Proactive, hands-on profile with strong ownership and problem-solving skills.

Experience in food delivery, e-commerce, technology, FMCG, or consumer brands is a plus.

Advanced English skills are a plus.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).