Growth Operations Analyst

Sao Paulo - Brazil

Marketplace - Mobility Regular

About the company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

About the team/role

You will join the Mobility team at 99/DiDi, working in Growth to expand our passenger and driver base across cities. The team identifies growth opportunities, runs experiments, and optimizes investments to drive scalable and efficient growth.

As a Growth Operations Analyst, you will combine analytical thinking with operational ownership to design, execute, and optimize growth initiatives. This role is ideal for someone who enjoys turning data into action, testing hypotheses, and driving measurable business impact in a fast-paced environment.

In this role, you'll be...

  • Driving Growth Initiatives: Designing and executing actions such as incentives, communications, targeting strategies, and local initiatives to increase passenger and driver acquisition and activation;
  • Experimenting and Scaling: Designing and evaluating A/B tests and other experiments to test new growth levers, measure incremental impact, and scale what works;
  • Optimizing Growth Investments: Analyzing performance and ROI to support efficient budget allocation and maximize incremental growth;
  • Monitoring Performance: Building and maintaining dashboards, reports, and recurring analyses to track key growth KPIs and identify risks and opportunities;
  • Generating Insights: Using SQL and Excel/Google Sheets to deep dive into passenger and driver behavior to generate actionable business insights.

We're eager to be in touch because you have...

  • Bachelor’s degree in Engineering, Statistics, Business Administration, or related fields;
  • Experience in data analytics, operations, or strategy roles;
  • Strong analytical and problem-solving, and communication skills;
  • Hands-on attitude, ownership, and attention to detail;
  • Advanced Excel or Google Sheets skills;
  • Knowledge of data extraction and analysis using SQL;
  • Advanced English is required.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

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